RAGING BULL ALERT-
Wall Street Buzz Alerts Newsletter
Good Morning Main Street Trader, Tech stocks are one of the most closely followed publicly traded companies because the sector is so often HOT.
I found a top rated tech stock with a patent portfolio that covers the NEXT BIG THING IN DIGITAL MEDIA! This ticker has traders racing for shares [ http://finance.yahoo.com/qs=ubiq&ql=1 ], but first lets review how Ubiquity Corp. (UBIQ) became such a player! =========================Raging Bull Alert: UBIQ Ubiquity Corp.
Last: $0.95 =======================Ubiquity Corp, (UBIQ) [ http://www.ubiquitycorp.com/ ]has built and continues to invest [ http://finance.yahoo.com/news/ubiquity-announces-2014-third-quarter-142000083.html ] in a significant patent portfolio [ http://www.ubiquitycorp.com/patents/ ] of creative and technical IP that brings the “Transmedia Vision” to life.
One of the most important of these patents is called Sprocket which is an easy to use navigation tool that simplifys the management of your digital lifestyle. VIDEO [ http://www.ubiquitycorp.com/patents/
] At the core of Ubiquity Corporation`s strategy is the concept of “transmedia publishing”, –the newest kind of story telling in digital media that incorporates multiple platforms including film, broadcast TV, print publishing, the Internet and mobile devices.
Video [ http://www.ubiquitycorp.com/company/transmedia/ ] Transmedia publishing is an increasingly popular method of scattering a narrative across multiple platforms.
Instead of repeating one yarn, transmedia storytelling uses different mediums to tell unique parts of a story digitally.
Let me try to give you some examples that will help us wrap our head around the Ubiquity technology; Do you remember “Star Wars” –George Lucas set the transmedia storytelling benchmark with “Star Wars,” creating an expansive universe in a galaxy far, far away that has been used as the backdrop for numerous novels, games, trading cards, comic books, cartoon series and movies. –Forbes magazine estimated in 2007 that the franchise is a Deathstar worth more than $22 billion. It`s worth even more today.
When film directors like Avatars James Cameron brings imaginary worlds to life in the movies, they use transmedia storytelling to create a larger universe of characters and settings that keep the fantasy consistent across multiple forms of media, including comic books, websites and video games.
Coca-Colas internal marketing team and ad agency spent a year writing the Happiness Factory, a book that describes the entire world inside the vending machine, from geographic regions to the names and motivations of individual characters.
Once they had such a wealth of story to work with, Coca-Cola and its partners built it into a franchise that includes videogames, apps and social networking campaigns, as well as TV, radio, online, outdoor and mobile ads.
After Coca-Cola rolled out the transmedia campaign it saw a 4% spike in global sales.
In 2003 transmedia storytelling helped toymaker Mattel coordinate stories for the 35th anniversary of its Hot Wheels cars across comic books, cartoons, games and toys.
More major entertainment brands followed on the success of transmedia effort, including Disneys Pirates of the Caribbean, Hasbros Transformers and Microsofts Halo.
Just recently Nickelodeon launched a transmedia campaign for the recently rebooted Teenage Mutant Ninja Turtles animated series.
The work is lucrative. The dollars can quickly add up if consumers are willing to spend any combination of $10 at the movie theater, $15 for a soundtrack, $25 on a graphic novel or $60 for a video game.
The market potential for the technology looks phenomenal! Bottom Line: Now that UBIQ opportunity is chasing us, youre probably itching to hear what got these shares rallying.
As far as I can tell, the trigger was UBIQ`s efforts to secure an underwriter as it prepares for an uplisting to the NASDAQ. read more [ http://finance.yahoo.com/news/ubiquity-announces-2014-third-quarter-142000083.html ] From what I see, it`s sending shares soaring and I`m putting it on immediate alert! CHART [ http://finance.yahoo.com/qs=ubiq&ql=1 ] =========================Raging Bull Alert: UBIQ Ubiquity Corp.
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